Private labeling has become all the rage in recent years as start-ups from the food industry to nutritional supplement industry seek to gain entry into these expanding markets. However, investing in private label supplements doesn’t come without risk as it relies heavily on marketing to be successful. If your supplement line is considering expanding its product selection, here are some of the ways you can overcome common private label challenges.
Partner with a Trustworthy Manufacturer
While it may seem cost efficient to partner with a supplement manufacturer outside of the United States, it could ultimately hurt you in the long run. In many cases, international manufacturers aren’t subject to the same rules and regulations that domestic manufacturers are. If you neglect to remedy this common mistake you could be left with pallets of tainted supplements you aren’t even able to sell.
Invest in Solid Marketing
One of the most common private label challenges that supplement lines face is determining how best to spend their marketing budget promoting or preparing their new products. Having attractive packaging is an absolute requirement to make your product stand out from the competition and draw new purchasers in. To be successful in private marketing, it is important to have a great marketing plan in place to get your products in front of customers and encourage them to purchase them.
Focus on Price Points
Finding the sweet spot in a wide price range for your private label supplements is critical for not only encouraging purchases but maintaining a profit. Because you are saving money by not investing in custom formulations, you likely will have a little more wiggle room with your eventual price point. For added impact, factor in a sale price that can further enhance your marketing efforts.
Ready to Get Started?
No matter what product you are hoping to add to your existing or new supplement line, JW Nutritional is here to help! With a wide variety of private label sports supplements ready for your branding, it has never been easier to break into this growing industry. Ready to get started? Give us a call at (214) 221-0404 or contact us today!
